About Disrupt Retail

At Sonae we breath innovation and aim to build the future of retail.
We've been cooperating with diferent partners (Companies, Startups, Research and Development Centers...) to improve the shopping experience wherever our customers are. Ackowledging that our network is limited and innovation can come from anywhere, we brougth to life the Disrupt Retail initiative.

Do you have a technology based solutions that can make a dent in the retail industry?
Your product is disrupting a different industry and you believe it would do the same in Retail?

Then, we are looking for you. Check bellow all the detail and how we can help you.


Some of our areas of interest:

Optimized Merchandising

Ensure the right variety of merchandise for physical and online channels. Capitalize on the different contexts to optimize promotions/prices.

Store and Warehouse Operations

How to leverage retail operations through technology. Empower the existing workforce leading to efficiency and quality gains. Automation can play a big role.

Customer Engagement

Support our customers throughout their daily routines regardless the channel or the step in the value chain. From product search till product support.


Enhance current logistic solutions, with a special focus on the last mile delivery. Provide more options and smaller delivery windows to customers.

Customer Experience

Enhance retail convenience. Customer's journey needs to be increasingly integrated with their daily routines.

Surprise us!

You have the perfect retail solution, but it doesn't fit in the previous domains? No problem, we also want to hear you. The listed domains are priorities, but they are far from covering all the retail areas that can be improved.


If your technology isn’t listed below, but you believe you have a winning solution, apply anyway. We are looking for this specific technologies, but we are not limited by them.

Artificial Intelligence

Augmented & Virtual Reality

Internet of Things


Virtual Assistants


What's in it for you?

We want to make you shine with:


Access to Retail and Technology experts.

Product validation

Receive pragmatic insights from Sonae stakeholders and customers.

In-store testing

Live ecosystem with 3M+ customers and 1000+ stores.

Proof of Concept / Pilot

Leave the lab and try-out your solution in the real world.

Network of Partners

Access to a network of companies in retail, financial services, technology, shopping centres and telecommunications.

Bridge for Investment

Fast track to Bright Pixel & Sonae IM.


Current status: Evaluating applications.

Evaluation and selection will be an ongoing process. It will happen as we receive each application.


Until October 15

We are accepting applications.


Until October 27

Evaluation and Selection.


Until December 29

Proof of Concept execution.


Applications for this cycle are now over, however we still accept new ones.
New applications will be evaluated according to our availability and without any timeline commitments.
If you are ok with it, just go for it!




If there's something you would like to clear before applying, fell free to get in touch

About Sonae


Sonae is a multinational company managing a diversified portfolio of businesses in retail, financial services, technology, shopping centres and telecommunications. Sonae is the largest private employer in Portugal and has businesses in over 80 countries.

Sonae Business Portfolio


Sonae MC is the food retail market leader in Portugal with a number of distinctive business segments, which offer a varied range of high quality products at the best prices: Continente (hypermarkets), Continente Modelo and Continente Bom Dia (convenience supermarkets), Meu Super (franchised supermarkets), Bom Bocado, Bagga (cafeterias/restaurants), Go Natural (healthy food supermarkets and restaurants), Make Notes, Note! (book shops/stationery), ZU (dogs and cats products and services), Well´s (health, well-being and eye care) and Dr. Well’s (dental and aesthetic medicine clinics).

Continente Modelo
Continente Bom dia
Meu Super
Bom Bocado
Go Natural
Make Notes
Sonae S&F


Sonae S&F is responsible for Sonae’s specialised retail in sports and fashion, with a wide range of recognized brands: Sport Zone (sports clothing, footwear and equipment), MO (clothing, footwear and accessories), Zippy (clothing, footwear and accessories for babies and childcare products), Losan (multichannel fashion), Salsa (denim fashion), BERG Outdoor and BERG Cycle (outdoor lifestyle) and Deeply (surfwear lifestyle).

Sport Zone
Berg Outdoor
Berg Cycles


Worten is responsible for Sonae’s specialised retail in electronics, with two major brands: Worten (consumer electronics and entertainment) and Worten Mobile (mobile telecommunications).

Worten Mobile